Free templates
SMS templates for UK businesses
Words in braces are merge fields, filled in from each contact. Marketing texts end with an opt-out line, which campaigns add for you. Paste any of these into the character counter after you edit it to check it still fits.
By use case
Appointment reminders
More about appointment remindersDay-before reminder(service)
Hi {first_name}, a reminder that your appointment at Northgate Physio is tomorrow, Tue 20 Oct, at 2:30pm. Reply YES to confirm or NO to rearrange.
146 characters, 1 part
Week-ahead reminder(service)
Hi {first_name}, your MOT at Fairfield Garage is booked for Tue 27 Oct at 9am. Need a different day? Just reply to this text and we'll sort it.
143 characters, 1 part
Same-day reminder(service)
Morning {first_name}, see you at 11:15 today at Sharp Cuts. Running late? Reply and let us know.
96 characters, 1 part
Two-way customer service
More about two-way customer serviceAnswering a question(service)
Hi {first_name}, yes, your bike's ready to collect. We're open until 5:30pm today and 9 till 1 on Saturday. Any questions, just reply here.
139 characters, 1 part
Running late(service)
Hi {first_name}, it's Dale from Tidy Drains. I'm running about 30 minutes behind, so I'll be with you around 11:30. Reply if that's a problem.
142 characters, 1 part
Chasing a detail(service)
Hi {first_name}, thanks for booking with Lakeside Lodges. Could you reply with your car registration so we can add it to the parking list?
138 characters, 1 part
Marketing campaigns
More about marketing campaignsEvent night(marketing)
Hi {first_name}, quiz night is back at The Fox on Thursday from 8pm. Teams of up to 6, prize for the winners. Ring 01632 960147 to book a table. Reply STOP to opt out
166 characters, 2 parts
Seasonal sale(marketing)
Hi {first_name}, Hartley's autumn sale starts Saturday: 20% off all houseplants until Sun 1 Nov. Show this text at the till. Reply STOP to opt out
146 characters, 1 part
Filling quiet days(marketing)
Hi {first_name}, Glow Studio has a few spaces left on Tue and Wed. Book this week for a free fringe trim. Call 01632 960123. Reply STOP to opt out
146 characters, 1 part
Order and delivery updates
More about order and delivery updatesOut for delivery(service)
Hi {first_name}, your order from Oakley Interiors is out for delivery today between 1pm and 3pm. Not going to be in? Reply to this text before 12.
146 characters, 1 part
Ready to collect(service)
Your order #4821 is ready to collect from Hartley's Garden Centre. We're open 9am to 5pm every day. Bring this text or your order number.
137 characters, 1 part
Delivery delayed(service)
Hi {first_name}, sorry, your sofa delivery from Oakley Interiors has moved to Thu 5 Nov because of a supplier delay. Reply if that day doesn't work.
148 characters, 1 part
Phone order confirmed(service)
Thanks {first_name}, your order with Fernside Florists is confirmed for delivery on Sat 7 Nov. Any questions, just reply.
121 characters, 1 part
Booking confirmations
More about booking confirmationsTable booking(service)
Hi {first_name}, your table for 4 at The Old Bell is booked for Sat 24 Oct at 7:30pm. Need to change it? Just reply to this text.
129 characters, 1 part
Hotel stay(service)
Thanks {first_name}, your stay at Harbour View Hotel is confirmed: 2 nights from Fri 13 Nov, ref HV2291. Check-in from 3pm. Any questions, just reply.
150 characters, 1 part
Class booking(service)
You're booked on Spin at Northside Gym, Tue 27 Oct at 6:15am. Can't make it? Reply to free up your place for someone else.
122 characters, 1 part
Event tickets(service)
Hi {first_name}, you've got 2 tickets for Comedy Night at Riverside Hall on Fri 30 Oct. Doors 7pm. Show this text at the door.
126 characters, 1 part
Staff alerts
More about staff alertsShift cover(service)
Hi {first_name}, we need cover on the bar at The Anchor tonight, 6pm till close. Reply YES if you can do it and Sam will confirm.
129 characters, 1 part
Site closure(service)
The Chester Road kitchen is closed today because of a burst pipe. Please don't come in for your shift. Sam will call you about your hours.
138 characters, 1 part
System alert from the API(service)
ALERT: Freezer 2 at Northside Kitchen has been above -18C since 03:40 and is now at -12C. Reply ACK if you're dealing with it.
126 characters, 1 part
Rota published(service)
Hi {first_name}, next week's rota is up on the staff board. You're on Tue, Thu and Sat. Any problems, reply here by Friday.
123 characters, 1 part
Verification codes
More about verification codesSign-in code(service)
Your Brightwell sign-in code is 482913. It expires in 10 minutes. Never share this code. We will never ask you for it.
118 characters, 1 part
Confirming a mobile number(service)
731054 is your Fernside Pets code to confirm your mobile number. It expires in 15 minutes.
90 characters, 1 part
Change of account details(service)
Use code 590382 to confirm the change to your Northside Gym account. If you didn't ask for this, call us on 01632 960456.
121 characters, 1 part
Feedback requests
More about feedback requestsAfter a meal(service)
Hi {first_name}, thanks for coming to The Old Bell last night. How was everything? Reply with a score from 1 (poor) to 5 (great).
129 characters, 1 part
After a job(service)
Hi {first_name}, it's Fairfield Plumbing. Are you happy with the work we did on Tuesday? Reply YES or NO, and tell us if anything needs sorting.
144 characters, 1 part
Asking for a public comment(marketing)
Thanks for staying at Harbour View, {first_name}. Got a minute? We'd love a few words about your stay on Google: example.co.uk/hv Reply STOP to opt out
151 characters, 1 part
By industry
Pubs and bars
More about pubs and barsBooking confirmation(service)
Hi {first_name}, your table for 6 at The Red Lion is booked for Sun 1 Nov at 1pm. Numbers changed? Just reply to this text.
123 characters, 1 part
Quiz night(marketing)
Quiz night is back at The Red Lion this Thursday, 8pm start. Teams of up to 6, prize for the winners. Call 01632 960789 to book a table. Reply STOP to opt out
158 characters, 1 part
Match day(marketing)
Hi {first_name}, the derby's on all our screens Saturday, kick-off 12:30. Tables are filling up, so call 01632 960789 to book. Reply STOP to opt out
148 characters, 1 part
Christmas bookings(marketing)
Hi {first_name}, our Christmas menus are out. Book a party of 8 or more by 20 Nov for free mince pies all round. Call 01632 960789. Reply STOP to opt out
153 characters, 1 part
Closure(service)
Sorry {first_name}, The Red Lion is closed tonight because of a burst pipe. We'll call you tomorrow to rebook your table.
121 characters, 1 part
Restaurants
More about restaurantsBooking confirmation(service)
Hi {first_name}, your table for 2 at Olive & Thyme is confirmed for Fri 23 Oct at 8pm. Running late or plans changed? Just reply.
129 characters, 1 part
Day-before reminder(service)
See you tomorrow at 8pm, {first_name}. If you can't make it, reply and we'll offer the table to someone else. Olive & Thyme
123 characters, 1 part
Table ready(service)
Your table at Olive & Thyme is ready. Come back to the front desk in the next 10 minutes and we'll seat you.
108 characters, 1 part
New menu(marketing)
Hi {first_name}, Olive & Thyme's autumn menu starts Tuesday, with slow-cooked lamb and a new veggie tasting plate. Call 01632 960258 to book. Reply STOP to opt out
163 characters, 2 parts
Tasting dinner(marketing)
Hi {first_name}, we're hosting a five-course tasting dinner on Thu 12 Nov at 7pm, 24 seats only. Call 01632 960258 to grab yours. Reply STOP to opt out
151 characters, 1 part
Hotels
More about hotelsArrival details(service)
Hi {first_name}, looking forward to seeing you at Harbour View tomorrow. Check-in is from 3pm and parking is behind the hotel. Questions? Just reply.
149 characters, 1 part
Room ready(service)
Good news {first_name}, your room at Harbour View is ready. Pop into reception for your key whenever you're back.
113 characters, 1 part
Checkout reminder(service)
Morning {first_name}, checkout today is 11am. Want a bit longer? Reply and we'll see what we can do. Harbour View
113 characters, 1 part
Thank you(service)
Thanks for staying with us, {first_name}. How was everything? Reply with any comments, good or bad. Harbour View Hotel
118 characters, 1 part
Winter break(marketing)
Hi {first_name}, midweek winter breaks are back at Harbour View: 2 nights with dinner on the first evening. Call 01632 960321 to book. Reply STOP to opt out
156 characters, 1 part
Venues and events
More about venues and eventsDay-before reminder(service)
Hi {first_name}, see you tomorrow at Riverside Hall. Doors open at 7pm and the show starts at 8pm. Have your ticket ready on your phone.
136 characters, 1 part
Event-day update(service)
Riverside Hall update: the main car park is full. Please use the station car park, a 5 minute walk away. Doors still open at 7pm.
129 characters, 1 part
Show moved(service)
Hi {first_name}, sorry, tonight's show at Riverside Hall has moved to Sat 14 Nov. Your tickets are valid for the new date. Refunds: example.co.uk/rh
148 characters, 1 part
Wedding planning(service)
Hi {first_name}, it's Megan at Oakfield Barn. Could you reply with your final guest numbers by Friday? Then we can confirm the catering.
136 characters, 1 part
On-sale announcement(marketing)
Hi {first_name}, tickets for our Christmas gig at Riverside Hall go on sale Friday at 10am. Get in early: example.co.uk/xmas Reply STOP to opt out
146 characters, 1 part
Dental practices
More about dental practicesAppointment reminder(service)
Hi {first_name}, a reminder of your appointment at Bridge Street Dental on Tue 27 Oct at 3:40pm. Reply YES to confirm or NO to rearrange.
137 characters, 1 part
Child's appointment(service)
Hi {first_name}, Ella's check-up at Bridge Street Dental is on Sat 31 Oct at 10am. Reply if you need to change it.
114 characters, 1 part
Recall(service)
Hi {first_name}, you're due a check-up at Bridge Street Dental. Reply to this text or call 01632 960654 to book a time that suits you.
134 characters, 1 part
Short-notice slot(service)
Bridge Street Dental has a cancellation tomorrow at 10:20am. Reply YES if you'd like it. First reply gets it.
109 characters, 1 part
Missed appointment(service)
Hi {first_name}, sorry we missed you at Bridge Street Dental today. Reply or call 01632 960654 to rebook.
105 characters, 1 part
Questions people ask
Can I use these templates as they are?
Yes. Swap in your own business name, times and phone number, keep the merge fields in braces if your contacts have those details, and check the part count again once you have edited it.
What are the words in braces?
Merge fields. {first_name}, {last_name}, {full_name}, {phone} and {email} are filled in from each contact when the text goes out, so every person sees their own details.
Why do the marketing templates end with Reply STOP to opt out?
Under PECR every marketing text has to give people a simple way to opt out. CaptiFi Connect adds your opt-out line to campaign texts unless you turn it off, and it does not add it twice.
How do I save a template in CaptiFi Connect?
Go to Templates in the dashboard and save the wording there. You can then start a text from it on the Send SMS page, or send it through the API with template_id.
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