Blog: By the numbers
Texting in the UK by the numbers
9 posts on by the numbers
By the numbers
Why the NHS is moving messages into the NHS App
The NHS App delivered 335m messages in 2025-26 and NHS providers are told to send through it first. What the figures show, and where texts still fit.
22 October 2026 · 7 min read
By the numbers
Delivery updates: what the parcel data says
Ofcom counted 4.2bn UK parcels in 2024-25; Citizens Advice found 37% of people had a problem with their last one. What the figures mean for a delivery text.
17 October 2026 · 8 min read
By the numbers
Email vs SMS: what the benchmarks show
The DMA puts UK email at 35.9% opens and 2.3% clicks. A text has no open rate at all, so here is what it can measure, and the vendors' own SMS click figures.
17 October 2026 · 8 min read
By the numbers
From 10p to 3.5p: what a text costs in the UK
A pay-as-you-go text cost 10p on Three in 2021; a business text costs 2.4p to 5p today. What Ofcom's revenue figures say about where the price of a text went.
17 October 2026 · 8 min read
By the numbers
How many texts the UK still sends
Ofcom's figures put UK mobile messages at 21.5bn in 2025, down from a 151bn peak in 2012. What the series counts, where the messages went, and why that matters.
17 October 2026 · 8 min read
By the numbers
Missed appointments: what the NHS data shows
Patients missed 8.1m outpatient appointments in England in 2024-25 and 16m GP slots in 2025. The rates, the cost quoted and what the reminder trials found.
17 October 2026 · 8 min read
By the numbers
Nuisance texts: what the ICO's complaint data shows
ICO spam text complaints fell from 21,257 in 2021/22 to 6,649 in 2025/26 while 7726 reports passed 100 million a year. What the series counts, and why it fell.
17 October 2026 · 8 min read
By the numbers
What GOV.UK Notify's numbers say about texting at scale
GOV.UK Notify has sent 5.7 billion texts since 2016 and over five million on one weekday. Its live figures, its prices, and what a public service sends by text.
17 October 2026 · 8 min read
By the numbers
Who you reach by text and not by email
Ofcom's 2026 tracker puts mobile use among over-75s at 89% and home internet at 78%. Who sits in that gap, how big it is, and what it means for your list.
17 October 2026 · 8 min read